Open Class “Environmental Sustainability for Business (ESB): Digital Interpretation, Visitor Intelligence and Business Model Innovation at Heritage Tourist Attractions”

The Research Center in Economic and Organization Sociology (SOCIUS / CSG-ISEG, Universidade de Lisboa) organizes an Open Class, next October 8, 2019, at 3 pm, at ISEG (Amphitheater 1, 4th Floor, Quelhas 6) entitled Environmental Sustainability for Business (ESB).

The guest keynote speaker is Professor David Ross, a recognized expert in the at the University of Exeter Business School.

The session will be moderated by Ana Rita Sampaio (SOCIUS / CSG, ISEG-ULisboa).

Entrada livre, no limite da lotação.

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David Ross joined the University of Exeter Business School in 2018 as a postdoctoral research associate working on the VISTA-AR project ( The project will work closely with a number of tourist attractions in the South of England and the North of France to develop an understanding of visitor experiences, create new VR and AR digital tools, and explore new business models and opportunities presented by digital technology.

Prior to joining Exeter University, David worked as a research fellow at the University of Lisbon (Portugal), and later as PhD researcher at the University of Hull (UK). His research examined creative approaches to archaeological tourism, focusing particularly on the tourism potential of destroyed or physically inaccessible archaeological heritage. The research highlights the tourism potential of an otherwise ignored resource, and thus benefits cultural tourism businesses and construction developers whose work involves archaeological surveys.

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Ana Rita Sampaio
PhD in Sustainable Tourism by the International Centre for Responsible Tourism, Leeds Metropolitan University (now Leeds Beckett University), U.K. Degree in Environmental Engineering by the Faculdade de Ciências e Tecnologia da Universidade Nova de Lisboa. Postdoctoral Researcher at the Centro de Estudos Geográficos do Instituto de Geografia e Ordenamento do Território da Universidade de Lisboa, in the Project SECOA – Solutions for Environmental Contrasts in Coastal Areas: global change, human mobility and sustainable urban development (FP7- ENV2009).

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