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Short biography:
Sandra Miranda de Oliveira holds a PhD in Management from ISEG, Universidade de Lisboa. She is currently a professor in the Management Department. As of now, she’s teaching Strategic Marketing and Operational Marketing in the undergraduate courses, Research Methods in Master in Marketing, and Consumer Behaviour in the Post-graduate course of Marketing Management, which she also coordinates. Sandra has also previously taught Social Media Marketing in a post-graduation course. Her research interests focus on Consumer Behaviour and Consumer Psychology. In the past, she worked at Caixa Geral de Depósitos and Accenture Portugal.
Research:
Investigadores PhD
E-mail:
sandraoliveira@iseg.ulisboa.pt
Investigation group:
