Assistant Professor in Marketing at ISEG Lisbon School of Economics and Management, University of Lisbon, concluding her PhD in Management at ISEG, which is funded by the PhD Scholarship Program of the University of Lisbon. Researcher at ADVANCE/CSG - Center for Advanced Research in Management, where she is dedicated to research in the Marketing area. Master in Marketing by ISEG, with thesis developed in the context of consumer buying behavior. Graduated in Management from the NOVA School of Business and Economics, having studied at the University of Macau in Business Administration. She is certified in Neuro-Linguistic Programming by the International Association for Neuro-Linguistic Programming (Switzerland).