Research Unit:
Short biography:
Assistant professor and marketing professional with more than ten years of experience in the area of Information Technologies. Holds a PhD in Marketing from the Universidad Complutense de Madrid; a Master in Marketing, postgraduate in Marketing Management from ISEG and a degree in International Relations from UNL. She is certified in Google Adwords and Facebook Blueprint and was marketing director of ASUS from 2008 to 2016, the year she finished her doctorate and decided to dedicate herself to teaching and training. At ASUS she developed the marketing and communication strategy of the multinational in Portugal, under his responsibility the coordination of the team that includes digital marketing, public relations, product marketing and design. She is the executive coordinator of the Digital Marketing Graduate Course, where she teaches Digital and Social Media Marketing, Post-Graduation in Sustainability Management and the Executive Course in Social Media Management at ISEG/University of Lisbon. She is co-author of the Social Target books - From Strategy to Implementation. How to take advantage of social networking and boost your business and Digital Marketing and eCommerce?. Write opinion articles in Brand Images since 2012. Her research areas are marketing and strategy with emphasis on digital marketing, social networks and sustainability.
Research:
Investigadores PhD
Alternative page:
http://carolina-afonso.net/
E-mail:
carolinaafonso@iseg.ulisboa.pt
Investigation group:
