Sandra Maria Correia Loureiro, with habilitation (agregação) in marketing and strategy e doutora em marketing and international commerce. Her current research interests include consumer-brand relationships and engagement and tourism marketing issues. Her papers have been published in a variety of peer reviewed journals that include International Journal of Hospitality Management, Journal of Travel and Tourism Marketing, Journal of Retailing, Journal of Service Management, Journal of Cleaner Production, Journal of Brand Management or Online Information Review. Her work has also been presented at respected international conferences such as EMAC, ANZMAC, and KAMS-GMC. Sandra serves as a reviewer for several international journals and conferences and has participated in several research projects funded by the EU and FCT (Foundation for Science and Technology). She recently won several awards, such as: the 2012 Best Paper Premier Award presented by the Global Marketing Conference (comprised of EMAC, ANZMAC, KSMS, and the Japanese Association of Marketing), Highly Commended paper Award 2014 - 7th EuroMed Conference and EuroMed Research Business Institute (EMRBI), Highly Commended paper Award 2016 - 9th EuroMed Conference and EuroMed Research Business Institute (EMRBI), Best Paper Award 2016- ICCMI 2016.