Research Unit:
Short biography:
Carlos Lourenço is an Assistant Professor at ISEG - Lisbon School of Economics and Management, University of Lisbon, and an affiliated researcher at SOCIUS - Research Center in Economic and Organizational Sociology, Lisbon, Portugal, and NETSPAR - Network for Studies on Pension, Aging, and Retirement, in Netherlands. Lourenço studied Economics at Catholic University of Portugal in Lisbon and at Bocconi University in Italy.
He received his Ph.D. in Marketing from Tilburg University in Netherlands. In his thesis, which won the EMAC McKinsey Marketing Dissertation Award 2011, Lourenço examined and modeled how consumers form price and quality perceptions of retail outlets and how these perceptions influence store choice and revenue on top of the effect of marketing instruments themselves. This work has been published in leading journals in the field such as the Journal of Marketing Research and the International Journal of Research in Marketing.
Recently, he broadened the scope of his research into other topics. Namely, Lourenço and his co-authors developed a promising new method to elicit and estimate consumers' risk preferences and that both scholars and marketers in financial firms can easily administer online.
Prior to his appointment at ISEG, Lourenço was Assistant Professor at the Darla Moore School of Business, University of South Carolina, in the United States, and before that at Erasmus University in Rotterdam, Netherlands, where he was also Academic Director of the Marketing Management M.Sc. program (approx. 160 students) at the Rotterdam School of Management (RSM).
Carlos Lourenço's primary empirical research interest is in micro-econometrics, namely the development of individual choice models, applied to retailing and behavioral pricing, behavioral economics and consumer finance, and preferences for leisure and entertainment. He is also interested in Political Economy and Economic Sociology as unconventional theoretical approaches to economic and behavioral phenomena.
Research:
Investigadores PhD
E-mail:
carloslourenco@iseg.ulisboa.pt
Investigation group:
