O artigo “Consumer decision journey: Mapping with real-time longitudinal online and offline touchpoint data”, da autoria das investigadoras Susana Santos e Helena Martins Gonçalves, membros do ADVANCE/CSG, encontra-se publicado no European Management Journal. Está disponível para consulta através deste link.
Consumer decision journey: Mapping with real-time longitudinal online and offline touchpoint data • Susana Santos, Helena Martins Gonçalves • ADVANCE/CSG
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Consumer decision journey: Mapping with real-time longitudinal online and offline touchpoint data • Susana Santos, Helena Martins Gonçalves • ADVANCE/CSG