Social media engagement and real‐time marketing: Using net‐effects and set‐theoretic approaches to understand audience and content‐related effects is the latest article by Professors Helena Gonçalves and Susana Santos, lecturers of th ISEG’s Management Department, and Merícia Teles (former ISEG student), published at the Psychology & Marketing Journal.
This article published in Open Access and is available online throught the following link: https://onlinelibrary.wiley.com/doi/full/10.1002/mar.21756